Saturday, December 28, 2019

dead poets society Essay - 1610 Words

â€Å"An individual’s interaction with others the world around them can enrich or limit their experience of belonging† Discuss this view with detailed reference to your prescribed text at least ONE other related text of your own choosing. An individual’s interaction can indeed enrich or limit one’s experience of belonging, as belonging is one of the essential needs of any human being. Belonging can be seen in the prescribed text of Arthur Miller’s The Crucible, Peter Weir’s Dead Poets Society Nathaniel Hawthorne’s The Scarlet Letter, where the central characters are driven by their need to belong or not belong which is ultimately stimulated by the world people around them. The Crucible is based on the Salem community found in†¦show more content†¦Keating becomes the influence in the lives of a group of boys who unite to form an exclusive group called the Dead Poets Society who go against the status quo of the school practise the freedom of â€Å"Carpe Diem† meaning Seize the Day† as they are enlightened on the fact that everyone only has a limited amount of days left will soon be â€Å"fertilizing the dandelions†. So by seizing the day the young boys Neil, Todd, Charlie, Richard other member of the Dead Poets Society exercise their minds in the art of free thinking and search their inner artists. Neil a lively student with natural leadership qualities searches his inner self finds that he has a passion for acting in pursuing his dreams it is seen as an act of rebellion. Charlie Dalton falls in love with a high school girl, in chasing the girl of his dreams, he tries to introduce the idea that Welton change from a single sex to unisex school. By doing this it undermines the ‘four pillars’ of Welton, tradition, discipline, honour excellence which are enforced by the echelons of power authority in the school, and in order to maintain discipline in the school conformity is physically enforced. This is seen as the principle asks Charlie to assume the position after telling him that â€Å"others have had similar actions, they have failed just as surely as you will† then beating him showing him theShow MoreRelated Dead Poets Society - The Message of the Dead Poets Essay702 Words   |  3 PagesDead Poets Society - The Message of the Dead Poets    Teachers are wonderful heroes. In the movie, Dead Poets Society the teacher/hero is John Keating, played magnificently by Robin Williams. The film takes place at a small preparatory boys school (Welton Academy) in the late 1950s. The story follows the lives of a group of students and the way that Mr. Keatings teachings influence them. He encourages the boys to become freethinkers and to live life for the moment. The message hallowedRead More Dead Poets Society Essay896 Words   |  4 PagesDead Poets Society Dead Poets Society Hysterical Text One person’s interpretation of a story is always different than another’s. Some of us may see things that are not being shown to us. Dead Poets Society, in author Tania Modleski’s eyes has taken on a manifestation larger than the author herself. This story is not what the author will have you believe, whereas the true story was hidden in the misconception of Modleski’s beliefs. The sexual content, homoerotic tensions, and antiauthoritarianRead MoreThe Death Of The Dead Poets Society1284 Words   |  6 Pagesdepression. Something similar to this takes place in the film Dead Poets Society. In this film a character named Neil is prohibited from pursuing his goals of becoming an actor by his father. This results in at least one argument found in the film. In fact, three arguments can be identified in Dead Poets Society. One argument found in Dead Poets Society is that Mr. Keating should not have told the boys about the Dead Poets Society. This is supported when the boys (Neil, Todd, Knox, Charlie,Read MoreEvaluation Of Dead Poets Society1450 Words   |  6 PagesEvaluation Over Dead Poets Society The film Dead Poets Society came out in 1989, and is a film about events taking place in a boys boarding school in the 1950’s. The film stars Robin Williams in one of his first non-comical roles. The movie’s primary focus is exploring the teacher/student relationship. In Dead Poets Society, Robin Williams character, Mr. Keating, endeavors to develop the young men’s passion for music, literature, and art. He also longs to encourage the young men to Carpe Diem, whichRead MoreThe Film Dead Poets Society1446 Words   |  6 Pagesfilm Dead Poets Society came out in 1989, and is a film about events taking place in a boys boarding school in the 1950’s. The film stars Robin Williams in one of his first non-comical roles. The movie’s primary focus is exploring the teacher/student relationship. In Dead Poets Society, Robin Williams character, Mr. Keating, endeavors to develop the young men’s passion for music, literature, and art. He also longs to e ncourage the young men to Carpe Diem, which is Latin for Seize the Day (Dead PoetsRead MoreEssay on Dead Poets Society1090 Words   |  5 PagesDead Poets Society Many poets and directors believe in the concept of living life to the fullest. In this quote, by Sir Henry David Thoreau, he shows that we should live life to its fullest and make sure we make our mark while we still can, so people remember us. In the Movie, Dead Poets Society, a group of students from the Welton Prep School are moved by the teachings of their English teacher, Professor Keating. He teaches the boys to be their own boss, leaders and not followers. ThisRead More Dead Poets Society Essay738 Words   |  3 Pages Literary Essay – Dead Poets Society amp;#9;Bill Beattie once said, amp;quot;The aim of education should be to teach us how to think rather than what to think – rather to improve our minds, so as to enable us to think for ourselves, than to load the memory with thoughts of other men.amp;quot; All too often, however, individual thoughts are crushed by the powerful weight of conformity. In the film Dead Poets Society, conformity exercises it’s influence and the results prove disastrous for someRead More Dead Poets Society Essay1130 Words   |  5 Pages Dead Poets Society Scene where Knox Overstreet is on the telephone to Kris. nbsp;nbsp;nbsp;nbsp;nbsp;Knox Overstreet played a fair part in the film Dead Poets Society. One particular scene that Knox was in was the phone conversation with the girl he loves, Kris. nbsp;nbsp;nbsp;nbsp;nbsp;The scene starts with Knox at the telephone. The camera closes in on his face and his fingers dialling the telephone. The camera stays on his face as the phone rings and awaits a pick up. When Kris picksRead MoreDead Poets Society Essay853 Words   |  4 Pagesexploring the scenes from the movie, we can see just how important the lessons were that Mr. Keating was trying to teach his students. As he reminded them to seize each day and cherish them as their last. We appear to live in a society that advocates the opposite. Today’s society, everything seems to be about speed. Theres fast food, online dating, voice dialing, and faster internet. Faster internet allows us to participate in more social networks and build meaningless relationships with as many peopleRead MoreDead Poets Society Essay657 Words   |  3 Pages1. Compare and contrast the leadership styles of Mr. Keating and Mr. Nolan. Mr. Keating’s leadership style is supportive because he shows concern for his students well being and needs. He has a charismatic attribute which helps inspire some emotion and passion in his classroom which is a big change of character that Welton Academy students are used to. Mr. Nolan has more of a directive leadership style because he has strict guidelines that he wants to teachers and student to abide by. He

Friday, December 20, 2019

What Type Of Microbe It Is Be Distributed Across The Planet

During this age of information, any form of data is easily accessible to the general public. With this in mind, the threat and awareness of potentially population shifting pathogens can be distributed across the planet. This brings attention to public of not only what symptoms these particular pathogens and diseases cause, but also the best course of action to prevent and cure any ailment. The first course of action to clear the pathogens is to identify what type of microbe it is. In most to virtually all cases, the disease is the result of inflammation of either a bacteria or virus. Other than being microscopic and frequently parasitic, the two categories of microbes vary in many significant ways. Because their morphology and individual†¦show more content†¦The most noteworthy similarity between the two pathogens is their parasitic relationship towards host organisms. Both of two pathogens utilize cells from the host to survive and reproduce. A key difference in this regard would be that herpes require host for reproduction and metabolism, but chlamydia can perform said tasks without a host but feeding off a host drastically improves the conditions for the task. The reason for this is the difference between the morphology and how the specific metabolic pathways function in the microbes which will be further elaborated. Though there are similarities in some structural properties and the processes that transpire, there are some significant differences between the herpes and chlamydia. Being that herpes is a virus, it is much smaller and contains much less genetic material compared to chlamydia. All strands of herpes, much like an organism, contain double-stranded DNA as their genetic material as opposed to any forms of RNA (Hunt). As a result, they attach to the DNA of cells and replicate with the organisms DNA as the virus’s mode of reproduction. When spliced into the DNA of another organism, the specific sequence of the herpes strand codes for its own DNA polymerase to ensure that the genetic sequence of the virus is replicated with the host

Wednesday, December 11, 2019

Candido Term Paper African Slave Trade free essay sample

An African Slaving Port on the Atlantic, by Marina Candida The impact of the trans-Atlantic slave trade on the people living in Angola during the seventeenth century onwards was monumental. The Portuguese presence in the Bengal harbor caused disorder, social strain, and sculptural transformation for the people specifically residing in Bengal.In the study An African Slaving port On the Atlantic, Marina Candida outlines the progression of Bengal starting from the primary Portuguese voyage In he seventeenth century until the mid-nineteenth century. She illustrates Bunglers inauspicious beginnings and their growth into one of the most important trading ports in the world, and soon after one of the largest slave trading ports. 1 The record of the Portuguese existence in Angola is explained in great detail, and Candida attempts to be as neutral as possible when speaking about delicate affairs.Her study on Bengal and its hinterland helps to secure the records of the Central Highlands of Ang ola according to their unique areas. We will write a custom essay sample on Candido Term Paper: African Slave Trade or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Her study on how the Bengal slave port affected the Atlantic world is a captivating, and also intelligently and well put-together read for those who want to know how colonialism took over Angoras ports. The book focuses on the port of Bengal, which had a populous city in Angola, Africa. Candida focuses on the trans-Atlantic slave trade which occurred in Bengal, instead of what she believed had been the more popular studied sites of African ports north of the equator.Her study is the first full-length history of Bengal and its hinterland to be written in English, as well as one of the first to not be written from the perspective of Portuguese colonial defense. Through her exploration of the Bunglers port history from the initial relationship established between the local population and the Portuguese beginning in the mid-sixteenth century, Candida shows how slave exports to Spanish America and copper exploitation were the driving forces in the early colonial era. She also stresses th e role of the local population in the Atlantic slave trade. By bringing together many elements of Bengal, such as the politics, population, cultural aspects, and the role of the Europeans, her conclusion of the study emphasizes the importance of bilateral connections in the South Atlantic in order to understand paradigms in Atlantic history beyond those based on a North Atlantic perspective. She Uses a variety Of different sources to outline her argument, and misses no small detail when delineating her study, from the first Bengal, to her reasons for writing on such a complex and unfamiliar topic, which she argues is vital for understanding the development of African seaports. For her research in regards to her study, Marina Candida considered colonial documents, reports, official letters, censuses, export data, parish records, official chronicles, and oral traditions collected by missionaries and anthropologists. The combination of written and oral history Candida presents paints a picture of the formation of the major highlands, and also reveals the darker history not repeated in oral tradition. 7 She dedicates part of her introduction to making the reader aware of the multiple documents in the native Unbend languages which she had to decipher, as well as many Ritter records which have strong opinions from the African viewpoint, instead of the abundant historic coloni al documents from the European perspective.She also makes a note of declaring that in regards to past records of Atlantic slaving ports, she believes that in her multiple debates with historiography she can reshape the typical European accounts of the slave trade, and bring in numerous new contributions to the table, such as those of the Bengal women, political strife, the impact of slave society in the colonial world, and many more. I believe Candida has incorporated her arioso primary and secondary sources fluently into her claims and draws on many sources which must have taken great amounts of time to translate and use.She attempts to set herself away from the classic studies done on African slavery and colonization, and rather than relying on ethnographic data from the early twentieth century, [she] uses contemporary evidence, such as parish records, slave registers, and colonial reports to explore how people in Bengal identified themselves. 8 Her insight, mixed with her vigorous research, makes her study emerge compelling and stronger than others, even f the reader has never read into Bengal slave history previously.The volume is written in chronological order, and covers over two-hundred years. It begins before the arrival of the Portuguese, when Angela was only known for their copper inland and had good relations with the neighboring populations. After giving an insightful background on Bengal before colonialism, Candida moves into the imposing Portuguese period, where the Portuguese begin to take advantage of the Bengal resources, and turned their harbor into one of the largest trans-Atlantic slave ports.As the book continues, Candida opens up about the political issues between the Ambulant people and the colonies settling within the hinterland. She describes trade networks, British and Portuguese laws, and allows for the largest portion of the book to describe the mechanics of the slave trade. The political reconfi guration after Bengal gained their independence is also greatly important to Candids study, as it reveals personal issues and how the inhabitants of Bengal and its hinterland reflected on their welfare, sociality, economy, and human rights. As she begins to wind her argument down, the reader gets a full reiteration of Candids main statements and her most imperative specifics. She concludes with her general argument, that the events of twentieth-century Angola (political reconstruction, independence and human rights) and can be seen as the a part of the transformations Bengal and its hinterlands faced beginning in the late sixteenth century, and the evolution after Portuguese colonialism and the trans-Atlantic slave trade. In my own honest opinion, the book An African Slaving port and the Atlantic World: Bengal and its Hinterland, written by Marina P. Candida, was quite a difficult read. It had a textbook quality which made it very dry, although the amount of information she acquired for this study was both impressive and appealing. Her book offered me valuable information about a widespread topic from a minor perspective, which also made it more attainable. However, the facts listed almost one by one forced me to stop i n intervals in order to regain my concentration. With a serious, historically offensive topic such as his, keeping it exciting is something quite difficult, especially considering all of the proper facts and information being used to create a cohesive thesis. It was exceptionally well written, and I was heavily persuaded by Candida to believe that many of her views exceeded those from previous historians or recorders which she had mentioned, such as the previous pro-colonialist opinions. Her introduction and conclusions helpfully tied together the huge amounts of data being given, both by preparing me before the reading and by giving me a swift synopsis afterwards.Her study is fantastic for those who want to get a detailed look into the lives of popular slave ports during the rise of colonialism, and the evolution into independence, in Angola, Africa. I am glad read Candids study, and although I cannot say I would read it again, the information it provided me with makes me feel as though have a much stronger understanding of the tr ans-Atlantic slave trade, and Bengal as a whole.

Wednesday, December 4, 2019

Sexual Deviance Essay Example For Students

Sexual Deviance Essay Addiction to sexual activities can be just as destructive as addiction to chemical substances. Addicts may jeopardize their marriage and family relationships, allow their job performance to deteriorate, and endanger themselves and their partner through multiple sexual exposures. Even though they realize the consequences, they cannot control their compulsions without appropriate treatment. The author explains how to spot addicts and coaddicts among your patients. For most people, sex enhances the quality of life. However, about 3% to 6% of Americans have sexual addiction(1). Through their addiction, they may injure themselves physically, experience psychological distress, lose their livelihood, and ruin meaningful relationships. Sexual addiction often coexists with chemical dependency, and untreated sexual addiction contributes to relapse to chemical use. These patients not only endanger themselves but also put their loved ones at risk for AIDS and other sexually transmitted diseases. Physicians can help by learning about this phenomenon, which is gaining increasing attention in behavioral medicine, and then educating these patients and their families. Criteria for sexual addiction The concept of sexual addiction was introduced less than 10 years ago(2). It not only provides an explanation for otherwise irrational behavior but also suggests effective treatment for patients who have not been helped by more traditional therapy.The Diagnostic and Statistical Manual of Mental Disorders, revised third edition (DSMIIIR)(3), lists nine criteria for chemical dependency (table 1). The presence of three establishes the diagnosis. Most of the criteria concern behavior: Two indicate decreased control, one .shows preoccupation with obtaining and using the substance, and three reflect continued use despite negative consequences. These criteria can be used to diagnose other addictions as well. Goodman(4) proposed a set of diagnostic criteria for addictive disorder that may be modified and applied to sexual behavior (table2). Any behavior that is used to produce gratification and escape internal discomfort can be engaged in compulsively and can constitute an addictive disorder. Compulsive gambling(5), spending, and overeating meet these criteria as well. Characteristic findings of any addictive disorder are the following: Compulsivity, that is, loss of the ability to choose freely whether to stop or to continue. Continuation of the behavior despite adverse consequences, such as loss of health, job, marriage, or freedom. Obsession with the activity. All of the patients in the following illustrative case reports exhibited these findings. CASE 1: A 28yearold homosexual man spent evenings cruising local parks, public restrooms, and pornographic bookstores for sexual contacts. This activity consumed several hours a day. His primary outlet was sex with multiple anonymous partners. When he learned that the majority of gay men in his city had tested positive for the human immunodeficiency virus (HIV), he began to worry constantly about his risk of contracting AIDS. Still, he was unable to change his unsafe sexual practices despite repeated promises to himself to do so. CASE 2: A 52yearold married minister had a 10year history of sexual involvement with female parishioners who came to him for counseling. He experienced marital stress because he was often away from home in the evenings counseling rather than spending rime with his family. Overcome by remorse and guilt, he promised to break off with the women. However, he was unable to avoid new involvements. After several women came forward with their stories, the minister was fired, evicted from his churchowned house, and publicly humiliated. He and his wife moved to another state, where she supported them with her teaching income. CASE 3: A 32yearold woman from a rigidly religious family married an alcoholic. After 2 years of marriage, she became involved in what was to be the first of many extramarital affairs. To prevent detection by her husband, she withdrew from him emotionally and neglected the marital relationship. She recognized that she was not spending enough time with her children. Despite feelings of guilt, she did not seek help until she cheated on her new lover. CASE 4: A 50yearold married business executive neglected sales calls when out of town and visited massage parlors and prostitutes, despite knowledge that he was risking HIV infection. He was once an effective salesman, but his work performance suffered because of his sexual pursuits. He took alternative routes on trips in an effort to avoid massage parlors, but he was unable to control his urge to visit these establishments. His wife learned about his sexual activities when he was arrested for soliciting sex from an undercover policewoman posing as a prostitute. At that point, his marriage was in jeopardy, his children and friends shocked, and his job future uncertain. Table 1 Criteria for chemica l dependency 1.Substance often taken in larger amounts or for a longer period than intended (control) 2.Persistent desire for the substance or one or more unsuccessful efforts to reduce or control substance use (control) 3.Much time spent in obtaining the substance, taking it, or recovering from its effects (preoccupation) 4.Frequent intoxication when expected to fulfill major obligations at work, school, or home or recurrent use in physically hazardous situations (negativeconsequences) 5.Abandonment or restriction of important social, occupational, or recreational activities because of substance use (negative consequences) 6.Continued substance use despite a persistent or recurrent social, psychological, or physical problem that is caused or exacerbated by use of the substance (negative consequences) 7.Need for markedly increased amounts of the substance to achieve the desired effect, or markedly diminished effect withcontinued use of same amount (tolerance) 8.Presence of character istic withdrawal symptoms (withdrawal) 9 Basic discription of microbiology Essay

Thursday, November 28, 2019

Aarron Beck essays

Aarron Beck essays Dr. Aaron T. Beck MD, a psychotherapist, is considered one the most influential people in modern cognitive psychology and is known as the Father of Cognitive Therapy. Cognitive psychology is the study of peoples mental processes between a stimulus and a response. Cognitive psychologists investigate a person is capability to perceive, work out, and solve problems through insight and the use of their memory. Similar to the operations of a computer, a human is able to gain information, process and store it, and then be able to retrieve the information for future use. Becks interest in cognitive psychology can be traced back to when he was eight years old when he encountered a life-threatening staff infection that indefinitely altered his personality. Beck was brought up as a typical middle-class young boy, born the youngest of three sons into a Russian Jewish immigrant family on July 18, 1921 in Providence, Rhode Island. His father was a printer who took pride in his socialist ideals; while his mother was extremely overbearing and known for her shameful mood swings. His two older brothers had died before he was born. Before Beck became ill, he was involved in athletics and the boy scouts. However, after he became a much more introverted person who preferred reading to playing sports and developed a fear of blood, hospitals, and doctors. This fear left him feeling ill just thinking about any of these things and this troubled young Beck. He knew at an early age that this was an unhealthy way to live. He decided to change this about him and gradually broke himself of this phobia through rational thinking. Every time he would come upon a situation that would make him feel uncomfortable, he would keep himself busy and would use rational reasoning why he should not feel threatened. He gradually helped himself overcome his fear through his process of using rational thoughts to overcome his fears instead of ...

Sunday, November 24, 2019

How Bias Influences Critical Thinking Essays - Critical Thinking

How Bias Influences Critical Thinking Essays - Critical Thinking How Bias Influences Critical Thinking CRT/205 February 23, 2014 Captain E.F. Rollins How Bias Influences Critical Thinking I recently made a decision about a persons character. At work, we have an onsite caf which is managed by an outside company. The manager of the caf is not well liked by some employees of my company and most employees of the company that manages the caf. I had not had any direct dealings with him so did not have an opinion one way or another. A few weeks ago, one of the chefs decided to leave the employment of this company. When this young man told his manager he was leaving, the manager very rudely told him he was making a huge mistake. Also, around the same time I learned that this manager had fired another of his workers without cause. All of this, of course, was relayed to me from a coworker. I had no first-hand knowledge or concrete facts but still changed my opinion of this manager to one of strong dislike. Automatically, I thought this manager to be rude, egotistical, and insensitive. I was willing to believe these negative things about this manager which is negativity bias (Un iversity of Phoenix, 2012). While all of these things may be true, I allowed negative remarks made by someone else to color my decision. If these are not true, I have come to an incorrect conclusion about this manager. Since I do not have any facts to back up a decision one way or another regarding this manager, I should not be making a decision one way or another. REFERENCES University of Phoenix. (2012). What is critical thinking, anyway? Retrieved from University of Phoenix, CRT205 - Critical Thinking website.

Thursday, November 21, 2019

Organizational Behavior Essay Example | Topics and Well Written Essays - 500 words - 8

Organizational Behavior - Essay Example The study happens at three levels; individual level, group level and organization level. At these levels, we are able to deduct the individual differences, perceptions, and behaviors on how workers relate and how the organization is run (Bauer & Erdogan 40). This brings about role clarity, information passage and performance feedback amongst the workforce. Organizational behavior can be spilt and studied under three different concepts, the organizational culture, diversity and communication. Organizational culture is a set of given assumptions, values, norms, beliefs and work language habits that lead the employees on appropriate and inappropriate behaviors in the organization. It strongly influences how employees conduct themselves, dress, work, behave and also the organization’s performance. Hence, it controls and manages employees’ behaviors while working. Often, it acts as a competitive advantage indicator; therefore, it gauges the competition between two different organizations. According to the different policies, set firms will perform differently and hence the difference in productivity, which brings different outputs and feedbacks. Organizational diversity is the understanding of similarities and differences in the workforce of the organization at its different departments with regard to gender, race, age, education, functional background and other characteristics. It mainly aims at enhancing the effectiveness of employees’ work regardless of whether male or female, the race, young or old, and field of work. Diversity brings about high creativity in decision making, service to customer, better understanding, satisfied workforce and high performance in marketing of the products (Bauer & Erdogan 44). As a result, this leads to high company performance, more creative and satisfied workforce that may also lead to the globalization of the business through widening of the business to different parts of the world despite the people who live

Wednesday, November 20, 2019

Exercise 6-1 Remote Power Mower System Assignment

Exercise 6-1 Remote Power Mower System - Assignment Example They can be used electromagnetically and the relay can only be used a number of specified times before the cycle fails. Relay allows low power light duty switch to actuate the starter circuit without using directly to the starter (Scwalbe 144). If the mower start circuit does not contain a relay, heavy duty wiring will have to be wired to the start switch, or it would potentially pose a fatal shock hazard and also prone to electrical arcing. It also includes embodiments to provide use in all seasons, including a spreader, wagon, detaches, trimmer, and a slow blade. The remote control mower allows the operator to stay far away for the sake of injury prevention. The deliverable in a work breakdown structure is divided into tasks and components put together to achieve it. In our case, the project is made up of two main parts which are the Remote Control Unit and the Vehicle Unit. These two units are found at the first level and the breakdown of the units goes into the second and third levels. Moreover, there are other such units which are the core of the project and cannot be placed in the second or third level (Scwalbe 154). Level two is made up of deliverables that are clearly tangible and recognizable. The other levels consist of activities and tasks that build up on the project. The remote control unit is used in controlling the Remote Power Motor System (RPM) through the use of different components. The key project milestones are put together in level two of the project. In this case, we put together the following sections: Training, Budget Control, Data Management and Project Management. These sections must be implemented using a bottom up approach. The Project Manager is responsible for the control and overall supervision of the project. Therefore, he/she is in charge of project management which is placed at level two of the project. Other essential services that should be placed at level two include data management, budget control and training.

Sunday, November 17, 2019

Homework 4 Essay Example | Topics and Well Written Essays - 1000 words

Homework 4 - Essay Example entified that; organization is a place where in different departments work together in order to contribute in the long run productivity of the company as a whole (Beasley, M et al. 2009). Marketing department is one of the most important departments from the standpoint of an organization because it usually deals with the inflow and outflow of funds of a company. There are certain things that come under the ambit of marketing management. The main perspective of this assignment is to analyze the thing accordingly and by applying regression tools on the same. The company which has been chosen for the same is Ashland Multicomm Services, which is a internet service provider with telephone cables and internet cables. Forecasting is one of the most important things from the standpoint of a company and from the standpoint of a thing is well. Forecasting is the process of making statements about events whose actual outcomes (typically) have not yet been observed. A commonplace example might be estimation of some variable of interest at some specified future date. Prediction is a similar, but more general term. Both might refer to formal statistical methods employing time series, cross-sectional or longitudinal data, or alternatively to less formal judgmental methods. The forecasting process which has been judge by the company is not at all perfect and it is under severe criticism because the company has not judge and measures the consequences of the project on the company’s productivity. There are number of things which can be taken into consideration, other than that the telemarketing hours spending, which predominantly are the effects of the same on the net profit and revenue recognition of the company as a whole. The company has to consider the effects of the same in total, merely to analyze the same. A statistical measure that attempts to determine the strength of the relationship between one dependent variable (usually denoted by Y) and a series of other

Friday, November 15, 2019

Sickle Cell Anemia: Treatment and Effects

Sickle Cell Anemia: Treatment and Effects Sickle cell anemia is an inherited genetic blood disorder characterized by bouts of intense pain, organ damage, infection, depleted oxygen levels and at times premature death. Although it has come to be known as a disease that affects mainly people of African decent; affliction with sickle cell anemia has also been observed in those individuals with ancestry stemming from parts of the Middle East, India, Latin America, the Mediterranean and the Caribbean. The genetic aspect of the disease is as such; one gene for the illness must be inherited from both parents for that person to be determined to have sickle cell disease. Therefore, a person with sickle cell disease has inherited one mutated copy for the trait from both of its parents. The mutated trait that leads to sickle cell disease impacts the creation of hemoglobin by the body. In a normal individual without the sickle cell trait or disease, they create hemoglobin A (HbA). However, in persons with sickle cell disease, their bone marrow creates a form of hemoglobin called hemoglobin S (HbS). It is the creation of Hb(S) that causes the formation of abnormal red blood cells. In a healthy individual, the red blood cells are usually disc-shaped but with Hb(S), the red blood cells have a stretched out sickle shaped appearance (Figure 1). Although it has been around for hundreds of years, sickle cell anemia was only scientifically observed in the early 1900s when in 1910 Dr. James B. Herrick noted the presence of sickle cells in the blood of Walter C. Noel. Further scientific study showed that the sickling of the red blood cells was related to low blood oxygen. Major advancements into the study of sickle cell anemia were first achieved in 1949 by Dr. Linus Pauling who postulated that the hemoglobin produced by those with sickle cell disease was abnormal and secondly by Vernon Ingram who in 1959 discovered that the difference between Hb(S) and Hb(A) was a single amino-acid substitution in the ÃŽÂ ²-polypeptide chain (ÃŽÂ ²6Glu à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Val)(Wikipedia). Other scientists followed this line of thinking (Figure 2) and found that this switch in the ÃŽÂ ²-polypeptide chain was due to a substitution of thymine for adenine in the DNA codon for Glu (GAG à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ GTG). This was the first example in any species of the effects of a mutation on a protein (ibid). Genetics of Sickle Cell Sickle cell anemia, like other traits such as height, hair and eye color is an inherited attribute. Both parents must be carriers of these particular traits in order to pass on copies of these genes to their offspring. In the case of sickle cell which is an inherited autosomal recessive point mutation (see Figure 3), the hemoglobin beta gene (HBB) that is located on chromosome 11p.15.5 is affected. The mutation that affects this gene is the direct result of a glutamate being substituted for a valine. This exchange of the ÃŽÂ ²-globin gene occurs in the sixth codon of the HBB gene and signifies that the disorder is caused by a single mutation in the nucleotide, an A to T changeover resulting in a GAG to a GTG sequence (see Figure 4). The substitution of the glutamate for valine causes a Figure 4change to the structure and the function of the HBB gene and causes it to produce structurally abnormal hemoglobin (Hb), called hemoglobin S; HbS (National Center for Biotechnology).The importance of Hb is that it serves as an oxygen carrying protein that gives red blood cells their characteristic color (ibid). As previously stated, the allele responsible for causing sickle cell anemia is autosomal recessive and can be found on the short arm of chromosome 11 (Wikipedia). This means that an individual that has been diagnosed with sickle cell disease has received both copies of the mutated gene from their parents who each carry one copy of the mutated gene. Sickle Cell Anemia and the Malaria Influence In understanding the genetics of sickle cell anemia, it is important to recognize the role in which the mosquito born disease malaria played in the high incidences of sickle cell trait. With the introduction of malaria into areas of sub-Saharan Africa over 4000 years ago, naturally occurring genetic defense mechanisms have evolved for resisting infection by malaria (Tishkoff, 2001). One such defense has been the sickle cell trait. How is this possible? The initial answer comes from the relationship between the two. As illustrated in figure 5, areas hit hardest by malaria, where the disease is endemic, also show a high frequency of individuals that carry the Hb(S) gene. The data also indicates that in areas where malaria occurs at a much lower rate, such as in cooler drier climates, the gene expression of the sickle hemoglobin is greatly reduced or nonexistant. In West Africa, where malaria is so common that most children are infected with the disease, the incidences of sickle cell trait are as high as 40%. Though many suffer symptoms that are severe enough to warrant trips to the hospital, for most, the disease is not fatal. The key to their resistance is in their genes. Genes are all paired with each parent supplying one half of each pair. If either hemoglobin gene undergoes a mutation, the hemoglobin it makes will be changed. This particular mutation called the sickle cell gene is tiny but it is enough to change the shape of the hemoglobin molecules it makes. In areas where malaria is endemic, carriers of the Hb (S) gene have gained some resistance to malaria. This resistance results from the red blood cells that the Hb (S) carriers have. When the malaria parasite attempts to infect the red blood cells of an Hb (S) carrier, the abnormal hemoglobin present tends to sickle and this causes it to rupture. The rupturing prohibits the malaria parasite from reproducing. Due to their sickle shape, the infected cells die, are processed in the spleen and are then eliminated out of the body. The frequency of sickle-cell genes is around 10%. The existence of four haplotypes of sickle-type hemoglobin suggests that this mutation has emerged independently at least four times in malaria-endemic areas, further demonstrating its evolutionary advantage in such affected regions(The Medical News). Thus, people that had one copy of the gene were able to survive the malaria infection. They were able to grow up, get married and have children and pass the genes on to the next generation. This is selective pressure; that gene had an advantage in that particular environment for those carriers. We all have lots of small gene mutations; they mostly go unnoticed but if the environment changes, one may suddenly show unforeseen effects both good and bad. In this case, one copy of the gene is beneficial but two can be disastrous. In the USA, where there is no endemic malaria, the prevalence of sickle-cell anemia among blacks is lower (about 0.25%) than in West Africa (about 4.0%) and is falling (National Center for Biotechnology). As such, the sickle cell trait is gradually being selected out of that population. Inheritance of Sickle Cell Trait/Disease Figure 6In order to inherit the sickle cell trait one parent must be a carrier of the HBB, ÃŽÂ ²-globin S mutation and the other a carrier of an HBB mutation such as ÃŽÂ ²-thalassemia (M.A. Bender). A person develops the disease when they receive a copy of the defective gene from both parents. An individual that is heterozygous for the trait; in which they have one mutated and one healthy allele will remain healthy, but will be able to pass on the disease to their offspring. As such, this person is referred to as a carrier. Take for example two parents who are carriers (Rr) for sickle cell trait. Were they to have a child, there is a 25 percent chance that their child will develop the disease and a 50 percent chance of that child being a carrier. These examples as well as the other statistical possibilities are depicted in Figure 6. Individuals that are heterozygous for the sickle cell trait have a higher fitness than either of the homozygotes. This is known as heterozygote adv antage (Brigham and Womens Hospital). As this has remained a favorable adaptive advantage, the high prevalence of carriers in areas where malaria is still widespread brings to the forefront the reality that sickle cell disease is still pervasive in those regions. Hemoglobin: the story of Sickle Cell I had the idea in 1945 that sickle cell anemia might be a disease of the hemoglobin molecule. No one had ever suggested the idea of a molecular disease before. As soon I had this idea, I thought it must be right. From what I know of the properties of these patients I believed that this is a disease of the molecule; that if we looked at the blood of these patients we shall find that the hemoglobin molecules are different from other people. Linus Pauling Figure 7. Linus Pauling. BioRichUSALinus Pauling began his research into sickle cell disease by paying particularly close attention to the role that hemoglobin played in its manifestation. Hemoglobin is an oxygen carrying protein found inside red blood cells. Pauling theorized that the hemoglobin that characterizes sickle cell disease is abnormal. His studies showed that sickle cell Hb (S) does differ from Hb (A) in that it has a lower negative charge and pH. In sickle cell anemia, which is a common form of sickle cell disease, hemoglobin S replaces both beta-globin subunits in hemoglobin (Genetics Home Reference). Further inspection into the nature of hemoglobin shows that the hemoglobin protein produced in adults is divided into four sub-units that are joined together. These grouped sub-units are known as protein chains. Two types of these protein chains exist: 1) the alpha (ÃŽÂ ±) globin chain and 2) the beta (ÃŽÂ ²) globin chain. Hemoglobin protein is made up of two alpha globin chains and two beta globin chains. It is important to note that the genetic information used by the body to make the two hemoglobin chains can be found in two different hemoglobin genes located on two different chromosomes (Barlow-Stewart, 2001). The two identical ÃŽÂ ±-globin genes that code for ÃŽÂ ± globin chains is located on chromosome 16. Figure 8The ÃŽÂ ²-globin gene codes for the beta (ÃŽÂ ²) globin chain is located on  chromosome 11 (see Figure 8). Two copies of each of these chromosomes can be found in body cells. Everyone therefore has four copies of the alpha globin gene and two copies of the beta globin gene in their body cells (ibid). According to statics posted by the World Health Organization, it is estimated that five percent of adults are carriers for a hemoglobin condition with approximately 2.3% of that number accounting for those adults diagnosed with sickle cell disease. Interestingly enough, there is a correlation between a persons ancestry and the influence it has on the likelihood of that person being a genetic carrier for a hemoglobin condition such as sickle cell anemia. Detection and Treatment Detection of sickle cell disease can take place in one of two ways amniocentesis and blood testing. Blood testing on newborns is now conducted in more than 40 states. The use of pre-implantation genetic diagnosis (PGD) is also being utilized to help those parents that are undergoing in vitro fertilization and are also carriers of the sickle cell trait identify those embryos that have the defective sickle cell hemoglobin. In so doing, this allows the parents to choose only to implant those embryos that are free of the defect. The treatment of sickle cell disease has taken on the form of prescribing hydroxyurea, an antitumor drug that aids in the creation of fetal hemoglobin. Increased production of fetal hemoglobin helps to prevent the hemoglobin from sickling. New therapies have begun to be developed to treat sickle cell disease at the genetic level. Since December 2001, scientists have conducted research into looking at curing sickle cell disease by correcting the defective hemoglo bin; further testing needs to occur to determine the effectiveness of these genetic treatments. Conclusion Sickle cell is a uniquely fascinating disease in that it is one of a few genetic abnormalities that actually have a positive effect: it can be immensely beneficial protecting its carriers from facing the full brunt of the malicious malaria virus, as it renders the cells the virus invades as inhospitable. On the other end of the spectrum, however, it can also be a devastating affliction that leaves its victims with lives marked by constant pain crises and frequent stays in hospitals. Unfortunately, for those suffering from particularly severe sickle cell disease, there is no guaranteed cure for it, but there are potential treatments that scientists are researching to determine their plausibility. How Celtic was Iron Age Britain? How Celtic was Iron Age Britain? The concept of classifying a period of prehistory as the Iron Age was first introduced in the 19th century, and later validated by the massively significant discoveries at Hallstatt and La Tà ¨ne. Subsequently, the era was broken down into chronological periods, against which the British Iron Age is now defined. For ease of definition, The British Iron Age tends to be broken into three periods, Early, Middle and Late, spanning roughly 1000 years, from 800 BC to the 2nd century AD, and is so named owing to the discovery and development of iron taking prevalence over the use of bronze. The term Celtic, having passed into the vernacular, is now nothing more than a vague generic term. The traditional view was that Iron Age Britons were part of a vast Celtic Commonwealth which then stretched across Europe, a world of peoples who spoke related languages, and who shared a distinctive set of values, social institutions, spirituality, art and other aspects of life and culture. (James 1997, 2). This is now acknowledged to be a massive oversimplification, a romanticised notion born of theories put forward by 18th century scholars, based on classical Latin and Greek sources. Edward Lhuyd proposed that Welsh, Scottish and Irish languages all stem from the ancient Gaulish. The label Celtic was then transposed from the languages to the people themselves, landscapes, and their perceived culture and art. Historically and archaeologically speaking, this word is unhelpful and uninformative. Indeed, Simon James has suggested that calling the Iron Age Celtic is so misleading that it is best abandoned. (James S. 01.06.98) As the term Celtic is virtually meaningless, for the purpose of this piece we shall investigate to what extent the indigenous population of Britain were influenced by their continental counterparts. It was thought that the Iron Age Britons (comprising of diverse and often warring tribes and were in no way unified) were subject to a number of Belgic invasions during the Iron Age. Some of the evidence for this model comes from Caesar, who states that prior to his own expeditions of 55 and 54 B.C., the population of the coastal regions of south-eastern Britain had themselves migrated from Belgic Gaul, first in search of plunder, and subsequently in order to settle permanently. He also reported that in his own lifetime, Diviciacus had been not only the most powerful ruler in all Gaul, but had also exercised sovereignty in Britain. (D.W. Harding 1974, 201) There is archaeological evidence which has been used to support this model. The discovery of the Battersea shield in 1857, an intricately decorated piece, is similar to a bronze shield found in the river Witham in Lincolnshire. Both are similar in design to artefacts found at La Tà ¨ne. These finds, combined with cemetery sites in Aylesford, Welwyn and East Yorkshire, which bore close relation to Gaulish burial rites, were taken as verifying the theory of invasion as the principal, even sole, cause of change in prehistoric Britain. (James 1997, 12) With the coming of iron came a number of fortified defences or hillforts. There are approximately 3,300 such defences on mainland Britain. It was originally thought that these were a response to an invasion in the 3rd century B.C. letting loose bands of Celtic warriors over large parts of the south country. (Harding 1974, 54) However, subsequent investigation has found that techniques such as timber lacing, which was prevalent on the Continent, was also adopted in Britain. This presents us with the fact that there were indeed links with the Continent, which were not necessarily hostile, as their technology is shared and assimilated. Some tribes depended entirely on agriculture where the land and soil permitted; others in coastal regions where the land was not so hospitable, subsisted entirely from the sea. Settlement types varied accordingly, from the commonly used roundhouse, to the Lake Village near Glastonbury in the Somerset levels, to the stone built brochs of Northern Scotland. Such diversity does not seem to have been echoed on the Continent, although there were similarities in some areas. Referring to a settlement in Kent, Caesar wrote that the buildings were situated in close proximity to each other, and very similar to the settlements of the Gauls. However, there remains little evidence to date to suggest a strong relationship between the dwellings on the continent, and those in Britain. The economy mainly relied on agriculture and the manufacture of certain goods. Barry Cunliffe describes it thus: a broadly parallel development between Britain and the Continent, the two areas retaining a close contact, which encouraged a free flow of ideas and an exchange of goods, while indigenous traditions remain dominant. (Cunliffe 1991, 442) The use of coinage came into practice around 100 B.C. and directly emulated the Gallic system. There were comparisons with the economy of the Continent, but the British remained insular to some extent until the later Roman invasion. We have some archaeological evidence of the funerary practices of ancient Britain, but only classical references inform us as to the gods, druids and priesthoods intrinsic to these beliefs. According to Caesar, the Gauls and the British shared several practices, including the training of Druids. In the early Iron Age, the disposal of bodies left no archaeological trace. The middle iron age sees cemeteries and inhumations with goods, whilst the late Iron Age sees the introduction of cremations form Gaul. In addition, many bodies from this era have been retrieved from peat bogs throughout northern Europe, often with signs of multiple causes of death, perhaps indicating ritual sacrifice. Evidence suggests that similar beliefs are held throughout Europe at this time, and would seem to denote a belief in some form of afterlife. Much is made of the Celtic head cult, but this largely depends on interpretation of the evidence. ‘There is no doubt that the head was considered the most im portant part of the human body the emphasis on head-hunting demonstrates this and the stress on the head in Celtic art is incontestable. Yet I believe it is a mistake to think in terms of a specific head-cult’ (Green 1986, 216). In conclusion, how Belgae Gallic was Iron Age Britain? Certainly, many aspects of Iron Age life were influenced by the Belgic Gauls, to varying degrees throughout the period. But to call the British Iron Age Celtic is a simplified generalisation; some areas were touched by Continental practices, others, more geographically remote from the south coast will have felt their influences far less. However, it seems far less likely that Britain was invaded per se. Simon James states that Britain in the Iron Age grew with vital, if not erratic, contributions and influences from continental Europe in the form of trade, kinship links, and pretty certainly some localised immigration, especially in the late Iron Age South. (James 1997, 84)The revisionist theory seems at this moment far more plausible than the concept of wholesale invasion. BIBLIOGRAPHY Cunliffe, Barry, Iron Age Communities in Britain, Routledge 1991 Green, Miranda, The Gods of the Celts, Gloucester 1986. Harding, D.W., The Iron Age in Lowland Britain, Routledge and Kegan Paul, 1974 James, S. Rigby, V., Britain and the Celtic Iron Age, British Museum Press 1997 James, S., 1998 Peoples of Britain (online) UK; Available: http://www.bbc.co.uk/history/ancient/prehistory/peoples_03.shtml Accessed 29th April 2005

Tuesday, November 12, 2019

My Journey With Reading and Writing :: Education Teaching

My Journey With Reading and Writing There have not been many obstacles that have gotten in my way for me to be a successful reader. I am able to confidently read "Hope in the Unseen" because it keeps my interest. I like the story. I feel for Cedric. I imagine and picture the story in my mind. When a large amount of reading is assigned, sometimes my brain gets exhausted and I have to take a break. Literally my brain gets tired. The reason why I have trouble getting all of my assignments in for "Writing and Being" is because the book does not hold my interest. I find it boring at times. I really like "Higher Learning" because the stories are like short stories, and they are adventurous in a weird way. I have gained some insight from certain readings. "Who Shall I Be" really struck me in a good way. It talks about the reality of positive and negative consequences resulting from some sort of change. Changes can be dangerous at times. Not physically, but mentally. I guess it could be physical in some situations. I feel I have become a more mature reader since high school. Reading experience leads to reading success. That’s my opinion. I used to not be able to focus when I read, but you just have to stick it out and read and read and read. I feel I am a focused reader now, I try hard. I have also gained mental reading confidence. You break that down. The greatest difficulty that I came across doing the first essay was retracing the past, retracing the sadness. Having to bring back sad memories that made my life terrible at the time. Doing the essay, I learned that I have gone through a lot of crap. I was sinking in quicksand and now I stand on the quicksand like it is rock solid. I am proud of myself. I was able to turn my life around and be the person that I am today. I might have the potential to be a good writer someday. People compliment on my writing skills every now and then when I write something long. That makes me feel like a real student. I say that because an old History teacher of mine used to tell kids to be students when they were not doing their work. My biggest concern these days, is whether I will be able to survive in college.

Sunday, November 10, 2019

Corporation and Florida International University Essay

I am writing this letter regarding my request for funding to attend a business writing course at Florida International University. This course is only held once a year in our area and it will be on the 11 day of July ending on the 13 day of July 2013. The business writing course is the only course held of its kind and it is the most cost-effective professional development opportunity available to me this year. The writing course offers all the tools, techniques and concepts related to business writing, such as critical problem solving with employee communication skills, this course will be a major benefit and provide me with additional knowledge on skills I already possess; by teaching me how to write more clear, crisp and effective. The course will also guide me on how to dissect business documents so that our organizational initiatives will accelerate and performance should increase within Smith International, I will also gain more knowledge on the clarity, impact, and overall professionalism of on-the-job e-mails, letters, and reports which I deal with on a day-to-day basis. The course will be taught by Dr. James Johnson; a world renowned professor for Harvard University Business School, Dr.  Johnson has written several books and has lectured at more than 100 universities worldwide, his expertise and recognition in business writing has not gone unnoticed. Dr. James Johnson has been recognized for his work with U. S government organizations for his ability to critique an array of documents, his ability to analyze policies of privately sealed government documents. He has made his mark and comprehension on business corporations and governments all over the world. The business writing course that will be held at Florida International University will be a cost of ($250 value) this will include a business writing certification, recognizing the completion of the course, all the information printed on paper and presented, is free for all writing course participants, and can be shared with my colleagues who are not able to attend the course at this time. Thank you for considering this request for me to attend the business writing course.

Friday, November 8, 2019

Howards End - EM Forster essays

Howards End - EM Forster essays Malcolm Bradbury writes of the novel: The will to vision, the liberal wish for right reason, the claim of the holiness of the hearts affections all are consistently confronted with ambiguity. How do you respond to this assessment of Howards End? Perhaps what makes Howards End a truly great novel is the lack of any tangible resolution of the ideas raised and Forsters reluctance to give the reader any definite answers. Instead Forster presents to us characters, situations and symbols that may cause the reader to draw conclusions that will be repeatedly challenged and supported as the novel progresses. It is the ambiguities that Bradbury identifies that make the characters of the novel more authentic: as in real life, such things as the will to vision, the liberal wish for right reason and the claim of the holiness of the hearts affections are not concepts that the reader can decide simply to champion or reject. They are complex ideas that manifest themselves in many different ways in various people and with diverse results. We might consider the lack of straightforward answers about each of these three concepts an attempt to provide us with an explanation of the realities of modern society in itself. The will to vision and the liberal wish for right reason the love of ideals and the possession of social conscience are attributes that Helen and Margaret can be closely associated with. They sum up the ethos of the Schlegel sisters, at the beginning of the novel at least. We see from the start that this mentality is at odds with the England of the early 20th century their Aunt Juley, a representative of the prejudiced English establishment considers them odd girls. Although, before meeting the Wilcoxes, she claims that Literature and Art are most important, we find that on meeting Charles...

Wednesday, November 6, 2019

If Youre an Independent Author, Check out Big Als Books Pals

If Youre an Independent Author, Check out Big Als Books Pals Would it surprise you to know that the Big-Five traditional publishers account for only 16% of the e-books on Amazons bestseller lists? If you are an independent author or working with a small press, then these are promising statistics. And thats why Kindle and indie-focused reviewers like Big Als Books Pals can be a great resource for gaining reviewer exposure in a marketplace tilted significantly in your favor.Why is this? Because the rest of the books populating those lists are from independent authors, with nearly 40% of the e-book sales going straight into the writers pocket (as it should!). Sci-fi and Fantasy dominate the e-book and Amazon Kindle Store market, but all genres are seeing a significant rise in sales.Exposure for indie writersBig Als Books Pals is an excellent resource for a glimpse into the latest and greatest in the independent literary world. Whether you are an independent writer looking to gain exposure, or an avid reader who just loves independent authors, t his website has you covered. With reviews, news, and commentary, Big Al, a self-admitted avid reader for many decades, curates a blog along with a team of fellow reviewers that helps sift through the variety of (sometimes disappointing) options available on the independent publishing market. Put simply, the reviewing team is focused on helping readers find the writers and books worthy of attention, and on helping independent authors gain the exposure they need to achieve success in their writing.I think were living in an exciting time. The opportunity to experience a variety of voices, different subject matter in fiction, and to find quality reading off the beaten path is greater than ever before. This is why I focus on indie authors.Big AlHow it all startedWith extensive industry experience writing music reviews for a variety of websites and magazines, Big Al speaks of how he was always approached by readers asking why he didnt have a book review blog. People trusted his opinion an d wanted to know how he felt about books, as well. One thing led to another, which eventually led to Big Als Books Pals.His other website, The Indie View, includes resources for independent authors and their readers, interviews with some of the best writers in the business, and a database of reviewers who are indie-friendly for authors interested in getting the word out about their books. Along with his contributions to his two websites, he also regularly contributes to Indies Unlimited and is listed as a contributing author to Indies Unlimited: Tutorials and Tools for Prospering in a Digital World (Amazon US, Amazon UK, Smashwords) and Indies Unlimited: Tutorials and Tools for Prospering in a Digital World Vol II (Amazon US, Amazon UK, Smashwords).How writers can benefitFor an independently published writer, it doesnt take long to discover that writing the manuscript was only the first challenge. After the final draft has gone to print, authors are left with a major life accomplis hment crossed off their list but months and years of marketing their work if they expect to find success as a writer.Theres no question that getting great reviews for your book is the key to increasing exposure and sales in a digital format. In fact, Amazon reviews are one of the main driving factors to peoples purchasing decisions.And its not just Amazon reviews that drive this. One survey published on YouGov reveals that 78 percent of U.S. consumers make a decision to purchase an item based solely on online reviews. In fact, theres survey data showing that 87% of consumers will come closer to trusting information presented in an online review than they will information given to them by their close friends or family members. Thats a lot of sway that online reviews have over an independent authors book sales.Put simply, when your book has positive reviews, especially from a trusted source like Big Als Books Pals, the audience of that review will trust that purchasing your book will be a good investment for them. Reviews also benefit your marketing strategies as a self-published author in that they can be used on press releases and other communications to draw the attention of local and national bookstore chains.A large hurdle that many indie writers face is the bulk of professional book reviewers who wont review anything published outside of the major publishing houses. Thats why reviewers like Big Al and his team - who focus their work entirely on self-published and small press books - are such a valuable resource.What to expectWith a mixture of humor, intelligence, and skepticism, Big Als reviews offer a no-holds-barred look at everything from narrative style to overall impact of a story or work of non-fiction. Across the website, youll find evidence that Big Al knows what hes talking about in whats moving and shaking in the world of independent publishing. He knows what hes talking about to such a degree that he promises his readers an honest review, so theres no going back once your book is submitted. Hes even had authors demanding that he take down negative reviews of their books, which doesnt happen often since he curates from a large selection of submissions.So, if you do submit your book to be reviewed, know that the review will be honest and non-negotiable. Which is what any great book reviewer should supply to his trusting readers in the first place.Submitting a book for reviewFor writers wishing to take advantage of Big Als Books Pals wide audience of avid readers, the website accepts books for review as long as the book meets specific criteria. Again, as noted above, its important to note that after your book is submitted, all reviews are final.Here are the specific criteria your book must meet to be reviewed by the team at Big Als Books Pals:It must be available as an eBook from Amazon.com.It must be one of the followingshort story (or short story collection), novella, or full-length novel.You can submit any genre of fi ction. Big Al and his team will also review non-fiction books, but it must be a subject that is of general interest and one that can be understood by a layperson. This means that if it is on a highly technical theme that requires a lot of background knowledge, your book will likely be passed over and not chosen for review.Only authors, publishers, or other valid representatives can submit books. However, it should be noted that the reviewers for Big Als Books Pals also review books that have not been specifically submitted to them, or that they find on their own.The book must be indie published. According to the websites definition of indie published, the book must be self-published or from a small press and cannot be from one of the big publishing houses. However, if a book was previously published by a large publisher but was re-published as an indie book, then the reviewers will consider it for review.Formats required for submissionBig Als Books Pals accepts manuscripts in any Kindle compatible format (non-DRMed .AZW, .PRC, or .MOBI) or as an email attachment. They also offer submission options with a Smashwords coupon code. However, they will not accept book submissions as Amazon gifts or other formats such as .DOC or .PDF.How books are acceptedAfter you have submitted your book following all guidelines, youll receive an email confirming your submission. While the website makes no promises that any book submitted will be chosen for a review, theres a good chance your book will be chosen by one of the reviewers on the Big Als Books Pals team as long as you follow the submission guidelines.However, due to the nature of the reviewing process, note that it could take up to one year for a reviewer to select and read your book, although reviewers generally get to it before that timeframe if the book is chosen. After one year of being on the list, your book will be dropped from it if it hasnt been chosen by that time.If your book is chosen for review, a review will be written and posted without further notice to you. The easiest way to see if your book was chosen is to follow the Big Als Books Pals blog. After the review is posted to the blog, it will be posted to Amazon.com within two weeks. Reviews might also be posted across other websites, including Goodreads, other eBook retailers, and personal blogs.Special promotionsOne of the best parts of the website is the special promotions and giveaways it offers, as well as an annual Readers Choice Awards.Review formatWhile the best way to see how the reviewers at Big Als Books Pals go about their reviews is to visit the website, below is a quick overview of the sections of each review published. Basic information about the book is provided, including links to purchase it in various formats.A brief author bio with a link to the authors website or social media.Description of the book.An appraisal, including the reviewers overall impressions of the book and how well the author tells the stor y. This is essentially the meat of the review and will contain the most information.An FYI section that includes information that might affect a readers decision to buy and read this book (for example, language or sexual situations). If your book doesnt have any such situations, this section might be left off.A review of any format/typo issues that might be present within the book. What this means is as a self-published author, its important to get your book edited by a professional editor before sending it to print. Even the smallest of typos can have a big impact on your books reception by reviewers and readers alike.And finally, a star rating on a five-star scale.A final wordIn the world of independent publishing, its important to know the right resources to help you to market the book you spent so much time working on to create. Without these well-informed marketing strategies, even the best-written masterpiece can perform poorly with sales- simply due to lack of exposure.Findin g the right exposure is crucial, and Big Als Books Pals is an example of doing it right. Even if youre unsure of how well your book will be received, if youre publishing it, its already going to be out there for the world to read. You have nothing to lose and a lot to gain, so go ahead and submit it for review!

Sunday, November 3, 2019

The IRIS Center Module Essay Example | Topics and Well Written Essays - 750 words

The IRIS Center Module - Essay Example In the challenge provided about Maria, how her teacher Mr. Bennett and the school respond to her situation, is a practical example of cultural influence and ignorance. In this case, there is failure by the teacher and the school to address the problem at hand, which is Maria’s bilingualism and cultural influence. This is due to the fact that, despite the heavy influence that her cultural background has on her, the teacher continues using the same mode of teaching instruction as he uses on other students. There lacks a deliberate effort to understand and address her linguistic dilemma and cultural influence since she has lived in Mexico most of her life hence, this can create a communication barrier during learning. Moreover, the school has not taken any measure to improve her proficiency in the use of English as a mode of communication in both speaking and writing. This is in view of the fact that this is the language she is expected to use in learning and which plays a critic al role in her overall academic performance. Introducing a special programme for her and for other students with similar problems where they get to learn both written and spoken language so as to be at a level playing field with their language proficient colleagues would really assist in addressing Maria’s problem to a large extent. ... As a result, she lacks the necessary motivation to concentrate since she feels completely out of place. Secondly, language barrier may be a major factor affecting Maria. Since English is a second language to her, it is the dominant language in her school and consequently in her learning hence, she may experience problems if she is still in the early stages of developing proficiency in its usage. This is exhibited by the slow development of her reading and even participation in class. Concerning her ability to chat with other children in English, it is important to note at which stage she is at as an English learner. This is important because the various stages of learning stages lead to both Basic Interpersonal Communicative Skills (BICS) and Cognitive Academic Language Proficiency (CALP), which are two types of language proficiency. In this case, Maria may be having acquired the BICS type to be able to communicate only at a social level and therefore not able to exhibit the same aca demically (York, 2006). The perception that Maria’s parents may be indifferent to their daughter’s education may be misplaced. This is in light of the fact that they may have some personal reasons holding them back based on their culture or the school and the teacher have not used the appropriate forms of communication. A major personal reason why the may have not responded to Mr. Bennett’s instructions may include their limited language skills. Moreover, the notes sent to them via Maria may be in English or translated in formal writing that is hard for them to understand considering they just moved from Mexico. This only shows that there is lack of effective communication

Friday, November 1, 2019

Negotiations - Hypothetical Analysis Essay Example | Topics and Well Written Essays - 2000 words

Negotiations - Hypothetical Analysis - Essay Example Jonathan Brown, and he therefore, is not interested in joining issues with him publicly. He desires that the deliberations be kept absolutely confidential. The hiring policy as envisaged and implemented by Mr. Brown is ideal as per his philosophy but he is out of step with the demands of the time. Mr. Brown’s convictions are right according to him, he has given a sterling medical institution to the public, he is taking care of his staff well, he has no trade union problems, the salaries and perquisites which his staff is paid is significantly higher than what is prevalent in the industry, he treats the staff very well and they adore him as a noble person, and the single point agenda of the Mayor of Boston is proportional representation of the female doctors in the hiring committee. 2. What kind of negotiator is on the other side? The negotiator on the other side is a politician, the Mayor of the city of Boston. Building one’s own power castle is the primary agenda of a politician, there could be rarest of the rare exceptions. By showing his concern for empowering women, he is playing to the gallery. The women employees of the hospital are happy with the administration of Mr. Brown and they are treated very well and get one of the best pay packets in the industry. The negotiator must be having some political compulsions and his desire to discuss the issue with Mr. Brown in confidence indicates that his intentions are not totally insincere. He feels that it is a policy issue and as the Mayor of the city, it is his duty to set right the things. 3. What are your interests? My interests are simple and straightforward. I have been pursuing this policy successfully for the past 35 years. I have no grudge against the womenfolk, absolutely nothing! What I pursue is the principles of the science of ergonomics—finding proper individuals for the proper assignments. I am convinced that women make good nurses, temperamentally they are suitable for that p ost, and I also believe that they make good doctors as well. But there are realistic problems in summoning them to the hospitals in case of emergencies, as women have the primary responsibilities at home. In the overall scheme of administration as envisaged by me, I do not intend to offer them the position of doctors. 4. What are your counterpart’s interests? His concern for the welfare and rights of women seems to be superficial in the present case. He is just counting his votes, and by raising a women-related issue, he is appealing to their emotions with the ultimate aim of converting the sympathy wave into votes. He is visualizing a formidable vote-bank in women and he is planning to turn the tide in his favor. But he is also aware of raking the issues against a reputed hospital, where the presence of the women in the hiring committee is about 16%. (male11, female 2) 5. Who will prepare the agenda and what will the agenda cover? Both the parties to the discussion are seize d about the issue. It seems to be just a one point agenda. A formal agenda has not been circulated either from the side of Mr. Brown or from the side of the Mayor. The discussions will be of a confidential nature, as desired by the Mayor. This shows that the Mayor has some reservations in the back of his mind, and therefore he is insisting for a one to one

Wednesday, October 30, 2019

The Genetics of autism, a complex human disease Dissertation

The Genetics of autism, a complex human disease - Dissertation Example The paper tells that autism is not a disease condition but it displays genetic and non-genetic basis. Autism encompasses a wide range of developmental disorders and therefore it is considered as the autistic spectrum disorders (ASDs) regarded as an extensive variety of behavioural provinces involving- lack of social interaction by the child; inappropriate language and communication skills; diminished activities. Research studies carried out for the past 5 decades now establish the fact that autism is the result of multiple interaction of genetic factors. Considering the epidemiology of autism, various environmental factors encompassing exposure to toxic chemicals such as teratogens which are responsible for causing developmental abnormalities, perinatal abuse, infections during prenatal phase involving rubella and cytomegalovirus, epilepsy are the most probable reasons that is known to be responsible for causing autism. Studies also reveal the association of autism with frequency

Monday, October 28, 2019

The Nature of the Bureaucracy Essay Example for Free

The Nature of the Bureaucracy Essay Many Americans today have a negative perception of the federal bureaucracy. They consider it a huge, immovable object that hinders progress and intrudes on their lives. Most Americans believe the federal bureaucracy has grown in the last few decades to an enormous size. This is a misperception. Since the 1960s, the size of the federal bureaucracy has been very stable. By contrast, however, state and local bureaucracies have grown steadily since World War II, reflecting the increasing extent to which federal programs are administered by the states. Most Americans also feel that the federal bureaucracy is very wasteful. Whistle-blowers and reports of abuses fuel this perception of waste, which does sometimes occur. The late Senator William Proxmire of Wisconsin was famous for his Golden Fleece awards given to departments and individuals for wasteful spending he found in the bureaucracy. Senator Proxmires focus on spending abuses helped end many wasteful and unwise practices. Writing in the first decades of the twentieth century, the German sociologist Max Weber theorized on governments, institutions, and bureaucracies. Weber believed that bureaucracies function to implement the policies of elected government in a rational, efficient, non-partisan manner. He felt that workers in bureaucracies develop specific expertise and technical knowledge that could not be acquired in the relatively short tenure of elected or appointed policy makers. He also felt that they possess critical knowledge about the history and practice of their agency within the larger framework of government and society and that they provide continuity from one administration to the next, which is essential for an orderly transfer of power under rule of law. Leadership may change, but the engine of government does not falter on account of having a new driver in a government that possesses a strong bureaucracy. Weber identified the structure of a bureaucracy as a hierarchical pyramid with levels of rank and power and a single director at the top. He said bureaucratic jobs tend to require specialized knowledge, such as accounting, statistics, economics, or health care. Obtaining a position within a bureaucracy is ideally based on merit for performing the job rather than on other factors, such as being a friend or relative of someone with pull or being owed a political or financial favor. Modern theorists feel that while Weber made some good observations about bureaucracies, he did not sufficiently address the manner in which bureaucracies function in government. Bureaucracies tend to resist change because change uses resources and introduces unknown elements into the system. For this reason, a bureaucracy is often at odds with elected officials and their appointees, who by contrast often get elected or appointed on a promise to implement change. To minimize the effects of leaders who come and go, a bureaucracy will tend to seek power of its own and uses its power, for the most part, to maintain the status quo. When asked to change, bureaucracies often respond with a request for more people and resources rather than with a plan to restructure or become more efficient. In this way, bureaucracies can become large, cumbersome, and complex if they are not required to account for their own practices. Bureaucracies tend to be monopolistic because it makes little sense to have more than one government agency performing the same function. Complaints about bureaucratic monopolies are generally the same as for corporate monopolies—without competition or some strict means of regulation, a monopoly becomes inefficient at best and tyrannical at worst. Government bureaucratic monopolies can have competition from private sources. The U.S. Post Office, Amtrak, and NASA are all government monopolies. Until recent decades, the U.S. Post Office was by law the only carrier of mail and parcels. Private companies that felt they could deliver packages at a profit lobbied for a change in the law to allow pr ivate carriers. Now there are several parcel delivery companies that are very successful and profitable.

Saturday, October 26, 2019

Sectionalism And The Breakup Of The U.s Essay -- essays research paper

Sectionalism and the Breakup of the U.S Throughout the early 1800's the country was split in many areas over many issues. Some of the more severe clashes between differing groups resulting from such issues as slavery, expansion, and internal improvement. With all of these controversial topics to worry about along with the vast diversity in the nation, caused separation and tensions throughout the country. The most prominent of the previous topics was slavery. This was an issue in the days of the bible and continues to be an issue in the middle 1800's. The divisions in the country brought about by slavery seem to be categorized into two main groups, abolitionists, and slave holders. These two groups also were divided geographically for the most part due to the South's need of slaves for cheap, and reliable man power, and the North, as it was not an agriculturally based economy and needed little in the way of unskilled laborers. It was very easy for the North to bash the South's slavery because their economy did not depend upon slavery. They had no slaves, no need for slaves, and saw slavery as inhumane and unlawful. The south, however, depended upon slavery as a basis of production, and the only way to operate large farms at the time, primarily being the large cotton plantations of the south. Several people tried to resolve the issue of slavery with compromises and bills that set clear rules and laws to appeal to both sides. The most prominent being the Missouri compromise. This document set the standard for slavery at the time. It also managed to further divide the country into two opposing groups geographically separated by the 36 degree 30 minute line. The bill clearly stated that no states above the proposed line shall have slavery, with exception to those already in existence. This meant that all new states being brought into the country from the west had a choice to have slavery if and only if they laid below the line. Obviously, the south did not really like the idea, as it allowed the northern non-slave states to outnumber the southern slave-states in the south as far as representation in the government was concerned. Another part of the slavery controversy was the moral issue and weather or not it w... ... sides. We see the best example of this in the Maysville Road article. There was a dispute over the proposed road, and weather or not it should be built with federal money. The government claimed that the road was for the benefit of the mail, and allowed easy passage through the mountains of Kentucky. Many people did not like the idea still because it represented federal money being distributed in unequal amounts to different states, along with non uniform benefits. This quickly set defined boudaries between the political parties of the time, and started a vast amount of tension between the two parties. By the end of the dispute, the opposed(Federalists) came out on top, and the road was never built, but it shows the first, strong, divergence in the populous of our nation since its conception. All of the above examples are all representative of issues of the time which played a large roll in sectionalism, and the breakup of the United States. Over the long run, it is a miracle that, with the vast spectrum of people in the country, we have managed to stay together, through thick and thin, driven by one common force, "Freedom."

Thursday, October 24, 2019

Imagine you are Directing Essay

Introduction I intend to study the Crucible by Arthur Miller. I will be looking at act 3, through the eyes of a director. The character I will mainly be focusing on is Abigail Williams, a late teen who had committed adultery with the well thought of, John Proctor. The play was written in 1952 and was an allegory of the political state of America under the supervision of Senator Joseph McCarthy. The play was set in 1692 in a god-fearing, puritan village that was isolated in the east of Massachusetts. This play is based upon the Salem witchcraft trials, two centuries before the book was written and therefore the location of the play was thought of to be masking the anti-communist message it was portraying. The basis of the play is of a group of young female teens that had danced in the woods within the hours of darkness. Yet because of the beliefs that these acts were closely related to witchcraft, the readings of the bible would instruct them to hang all those who participated. Yet to avoid their own prosecution the blame was passed to many innocent people, including a West Indian slave, who because of her colour and belief in spells was an easy target and another was the wife of John Proctor. John himself then becomes the main suspicion of practicing witchcraft after the tables are turned once again. He was asked to give names of those he knows of having connections with the devil to save his own life, he refused to answer their questions as did Miller when he was summoned before McCarthy’s ‘House Un-American Activities Committee. This was very similar to the condition of America around the early 1950’s when the country was in a situation of corruption. Many innocent people had come to a gritty end, after ‘scapegoats’ that were part of McCarthy’s ‘House Un-American Activities Committee’, could prove them guilty on the flimsiest of evidence. Stage Design I have chosen the below layout because I believe it gives the best possible chance for all of the characters to be seen and heard clearly throughout this act. Dramatic Techniques As a director the dramatic techniques of Miller Display complete essay The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Wednesday, October 23, 2019

Northanger Abbey Characters Essay

Second of which, it is also important to note that the social identity theory claims that every person enacts multiple identities that functions in every social context such as for instance, mother, professor, volunteer, that could be drivers of buying actions (p. 11). The behavioral decision theory that is under the umbrella of the social identity theory claims that choices of consumers are often made in accordance with their attribute values. Closely related to this is the attitude theory which emphasizes consumer expectancies and evaluations on a particular product belief (p.11-12). The figure below presents consumer goals in terms of their buying preferences. It could be seen that the core reason that determines why such and such consumers buy certain products is primarily due to their life theme and values. In effect of these, their life themes and values deeply influenced how they are going to deal with their life projects, current concerns and consumption intentions. Finally, the benefits sought and the feature preferences are also considered as the end goal of the being and doing hierarchy. Figure 3:   A hierarchical model of consumer goals Source: Ratneshwar, Mick and Huffman (2000, p. 14) Life themes and values are the personal ideas of being and the highest goal in a person’s framework. A terminal value is a belief that is considered as an end in itself such as freedom r wisdom. These types of values are like existential concerns that every customer has to deal with their daily lives which are rooted on their personal histories (p. 15). Themes and values in one’s life are the core conceptions of the self. These values are deeply embedded, interconnected and central in order to maintain integrity of the self-system. Corollary with this, these values are relatively stable and accessible as well and could be activated easily in almost any circumstance. As such it could be said that themes and values serve as a yardstick or standard guide to lower-order goals and actions (p. 17). Current concerns such as activities, tasks or quests are also vital in a consumer’s buying behavior. For instance, activities or life projects that a customer wants to engage into like gardening, being an animal rights advocate and the likes influences them to buy certain products that are in accordance to such goals (p.18). 2. 5 CSR and Purchasing Decisions The link between CSR and consumer purchasing decisions is something that has a direct relationship. It has been said by Varadarajan and Menon (1988) that it is very relevant for consumers to first be educated on a particular company’s level of social responsibility before they could incorporate such on their pattern of behavior. This is important so that consumer purchasing decisions could be affected by the CSR programs that a company is employing. The notion of cause related marketing which is a way for companies to support non profit organizations by allotting a certain percentage of their sales to the former is one of the most effective way of doing the aforementioned (Mohr and Webb, 2001, p. 45). Albeit, it should be noted that although CSR has been highly exercised by most companies, the biggest inhibitor of the latter’s success is lack of consumer awareness on a particular company’s CSR program. However even if this is the case, there is a growing evidence that a lot of consumers are desiring to know more about how companies conducts their businesses. The purchasing information that was given by Council on Economic Priorities in 1994 tells that consumer interest on CSR has been steadily growing (Mohr and Webb, 2001, p. 45). 2. 6 Customer Satisfaction and Customer Loyalty Customer satisfaction is difficult to understand and it is define in different ways. Many researchers argued that there is a difference between the customer satisfaction, which is gained from tangible products and intangible services. The difference is because of the intangibility of the services and the failure to separate production and consumption. Therefore, customer satisfaction from services and goods may come from and influenced by different factors. Hence, should be considered separately and differently (Veloutsou, C. et al, 2005). Two issues should be considered when looking customer satisfaction in services whether it is conceptualized or transaction specific or cumulative (Hoest, V. and Knie-Andersen, M. , 2004). Customer satisfaction has been perceived as not the sole determining factor for a loyal customer base (Griffin and Herres, 2002, p. 2). During the 1980s and the 1990s, the notion of customer satisfaction which is weighed in terms of providing quality customer service and excellence has been perceived as providing good financial results and repeat purchase. A study conducted by Forum Corporation (Stum and Thiry, 1991, p. 34) claimed that 40% of the customers who participated in the study claimed to be satisfied with a particular product found it easy to shift brands without any hesitation. As such, it has been perceived by Griffin and Herres (2002; p.4-5) that the true measurement that should be used in repeated business is Customer Loyalty. Customer loyalty focuses more on consumer behaviour than attitude. When a particular client is loyal to a brand, such a person is more particular in conducting purchase behaviour that is relatively more non random. A client who is loyal to a brand has developed a particular justified belief on which and what to buy from whom. More importantly, the notion of loyalty implies a purchase that occurs for a particular duration, which does not occur less than twice. Also, it could be significantly noted that the decision to purchase could be made by one or two or more individuals. As such, it could be the case that the decision making to buy a particular product could be a compromise, hence explaining one of the key reasons for one’s loyalty for a particular unit. There are two important factors that are closely associated with brand loyalty and these are customer retention and total share of customer. The former describes the duration in which a particular company has the business of a client. The rate of customer share on the other hand is equivalent to the percentage of a customer’s budget that is spent with the firm. For instance, a company is said to have 100% share of a customer’s budget if the latter spends his or her entire budget with a particular firm. As such it could be said that customer retention and percentage of customer’s budget is very important; however, there might be instances wherein a customer is prevented by certain laws to purchase just from one vendor such as government accounts. Gustafsson and Johnson (2000; p.50) presented a model which would effectively measure customer satisfaction. Satisfaction in terms of the model is perceived as â€Å"customer’s overall evaluation of the purchase and consumption experience with a product, service or provider†. The model presented by Gustafsson and Johnson (2000) appears to be different from transaction-specific portrayals of customer satisfaction that normally leads to repurchase. The model focuses on the importance of Customer Lens or the perspective of a customer on a particular brand, most especially how it benefits them. The lens of the customer will allow the organization to take a view of their product as it appears on the market place and not really how their organization perceives it (Gustafsson and Johnson, 2000, p. 5). It has been argued by Gustafsson and Johnson   (2000) that customers’ decisions to repurchase a particular product are deeply influenced by their overall purchase and consumption from a particular company or brand. In addition, customer satisfaction could pave the way for an enhanced reputation and an increase of brand equity for a particular organization. Such in turn could further attract customers that could have further increase the market share of a particular brand. 2. 7 The Body Shop International, PLC Values The Body Shop International PLC has five corporate values: Against Animal Testing, Support Community Trade, Activate Self Esteem, and Protecting our Planet (The Body Shop International plc a, 2007). 2. 7. 1 Against Animal Testing The company strongly advocated for the banning of the test of cosmetics on animals. In addition, the company prides itself due to its strict compliance of the internationally recognized Humane Cosmetics Standards (The Body Shop International plc b, 2007). As such it has been implementing a so-called â€Å"fixed cut-off date† to all of their ingredients. Such means, that the company does not and will never test their cosmetics on animals, hence calling it an â€Å"immovable fixed date† (The Body Shop International plc c, 2007). More importantly, the company has also assured that their products could also be suitable for vegetarians. This means that the company does not use any ingredient that is perceived to cause harm to animals (The Body Shop International plc c, 2007). In effect of this, the Body Shop has been awarded on 2006 as the Best Cruelty-free Cosmetics by the PETA (People for the Ethical Treatments of Animals). (The Body Shop International plc b, 2007). The advocate of Body Shop to ban animal testing is stretched even by the company supporting researches that could bring about alternatives against animal testing. In 2004, the Body Shop Foundation has awarded the Centre for Alternatives to Animal Testing at John Hopkins University ? 20 000 in order to support the university’s research in finding other ways to test cosmetics   (The Body Shop International plc b, 2007). 2. 7. 2 Support Community Trade Body Shop’s support for community trade focuses on the use of natural ingredients and handcrafted products from skilled people and was brought for a reasonable prize for more than 20 years on over 24 countries and 31 suppliers (The Body Shop International plc e, 2007). In another perspective, community fair trade provides workers in marginalized countries to earn a reliable wage that could help them build their futures (The Body Shop International plc d, 2007). More importantly, the community trade that Body Shop made from the aforementioned also provides the company the assurance that it has been purchasing ingredients in which they know where came from (The Body Shop International plc d, 2007). As such, it could be said that the company has been spreading not only its monetary assets but also its intellectual investments as well fairly among countries most especially to the ones which needed it most (The Body Shop International plc d, 2007). 2. 7. 3 Activate Self Esteem Body shop also deeply upholds basic feminist values. Their motto: â€Å"Know your mind, love your body†; communicates the individuality of all women and the disregard to false promises, hype, and jargons of cosmetics and a fixed standard of beauty (The Body Shop International plc f, 2007). More importantly, the body shop emphasizes the importance of self awareness, self-confidence, self-growth and self-acceptance. As such it deems self respect while focusing on diversity, acceptance and empowerment (The Body Shop International plc g, 2007). 2. 7. 4 Protecting our Planet Protecting the planet is the last among the five core values of Body Shop. This value is deeply connected on the advocate of the company in using natural ingredients. Body Shop believed that through the use of natural ingredients and through helping on the ban against cosmetic test on animals, they are helping to protect the environment (The Body Shop International plc h, 2007). Furthermore, Body Shop also supports the use of renewable sources through the use of Forest Stewardship Council certified wood products. I