Keurig's Decision to Implement DRM Technology In Future Coffee Brewers Essay

Keurig's Decision to Implement DRM Technology In Future Coffee Brewers - Essay Example This research will begin with the statement that with Keurig planning to expand its coffee brewing business to new levels, they have seen protecting their digital rights as the main step to move forward as they keep off the third party from their operations. With competition also in place from its main rivals Treehouse foods and Rogers family company, how well Keurig survives with its new technology is yet to be seen as both competitors have sued Keurig for unfair competition for creating a monopoly. The great coffee war in 2014 is coming with Keurig taking that direction, third parties will not have a way in the coffee market as Keurig plans to take a monopoly position as they will not use their cheap coffee pods in the new machine. Keurigs chief executive officer claims that this will only boost the performance of their coffee market, meaning that the consumer will suffer from the increased coffee prices while innovation takes its new entry to the coffee market. This battle has eve n been transformed into litigation as Treehouse food sued Green mountain coffee the parent company of Keurig back in February this year claiming that Keurig has been involved in the unfair competition, in the market by creating a monopoly environment that would see the company drive many form the coffee brewing market. Another war is also coming as Rogers’s family company also considering litigation on the same. Jon Rogers claims that if Green mountain coffee is allowed to introduce the Keurig 2.0 machine with digital restrictions in it, this will amount to restraint in trade, and this would mean that Keurig 1.0 was the only brewer in the market. How this plays in the next coming months will be interesting to follow as the coffee giants battle it in the corridors of justice. The Keurig 2.0 with digital rights management will block unlicensed K-cup alternatives used by coffee brewers; it is of great importance to any big and historical company to protect its heritage by embrac ing the current technology.

Baha'i - distinct, universal religion Essay Example | Topics and Well Written Essays - 1000 words

Baha'i - distinct, universal religion - Essay Example In accordance to Bahaullah, God had set historical forces which were collapsing conventional and customary barricade of ethnic group, rank, article of faith and nation which would help to give rise to universal civilization. The main challenge confronted by the humanity is to recognize and acknowledge unification and to assist in its promotion. Bahaullah gave particular emphasis on the issue of bias and partiality. The heart of his message was to call for communal harmony and companionship among different and diverse states, cultures and people (Perkins & Hainworth, 30). Three primary teachings constitute the foundations for Bahai teaching and doctrine which are the oneness of God, unification of religion and unification of entire humanity. God’s message is revived and revitalized in humanity through the use of several people. These people have the wisdom and guidance to improve the morality of human beings. Religion is an evolutionary process according to the Bahai faith as the requirements of the different ages stress the need for moral schemes. The Bahai faith describes God as beyond understanding and considered to be a great entity. The Creator is Greatest and the creation cannot know about Him because there is something that surpasses the grasp of human mind. To assist human beings so that they learn about God’s nature, manifestations are sent to them (Miller, 65). The Bahai faith incorporates the belief that God send these manifestations to instruct and alert humanity. The Bahai writings in particular recognize Abraham, Moses, Muhammad, Zoroaster, Buddha, etc as manifestations (Miller, 84). Bahai Faith claims that God is the creator of the world and everything present within it is His reflection and attribution. The Bahai scriptures define the human soul as eternal and have characteristics of all God’s qualities but these qualities live only potentially until and unless they are developed.